If smartphone wars were not enough, it seems like display wars are heating up. There are AMOLED, Super AMOLED, LCD, Retina, and now Super PLS LCD displays. The discussion about which one is better depends on who you ask but if you look at specs and price to produce, Samsung’s Super PLS LCD display wins hands down!
The company has recently announced that it has invented a technology called “Super PLS” or “Plane-to-Line-Switching” for LCD displays. Super PLS has an improvement of almost 100% when it comes to viewing angles and is 10% brighter than AMOLED displays. The real kicker here is that Super PLS technology supports up to WXGA resolution which will likely be 1280 x 800 or 1366 x 768 pixels (compared to 960×640 on a iPhone4 Retina display). The screens are also 15% cheaper to produce which will drive costs down and hopefully make phones even cheaper.
Mass production of the displays will begin early next year and will be implemented on all future smartphones by Samsung. The display found on the Wave II will not be a Super PLS LCD which is a bit disappointing but still the Super Clear LCD display is amazing on that device.
Source: Samsung